The inside scoop on shopping rewards programs

21 Mar

In a recent article in the Montreal Gazette, reporter Susan Semenak provides an insight into the operations of shopper loyalty programs, especially the relatively new ones at Metro and Loblaw’s supermarkets, including the extensive information collected on our shopping habits and how they use it with us.  

Raises some of the concerns about privacy, which were discussed on 60 Minutes March 9, but without discussing the privacy implications.

View the article at  

http://www.montrealgazette.com/life/Customer+loyalty+programs+Shopping+rewarding+experience/9592546/story.html.

Advertisements

How does this register with you?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: