Shopping online? Frustrated by searches that produce useless results? Annoyed by efforts to “upsell” you (that is, get you to buy things you don’t want)? Irritated by online checkouts that never seem to go smoothly?
Then check out these videos that Google Analytics produced for online retailers, encouraging them to think more about the user experience by making them aware that data from customers who do not purchase anything is as useful as data from those who do purchase.