The New World of Retail Pricing

17 Dec

Do you sense that retail prices change more frequently than ever?

Perhaps your senses are onto something.  According to a recent article by Stephanie Clifford in the New York Times, retailers–including major ones like Amazon, Target, and Walmart–adjust prices frequently, sometimes as frequently as daily or hourly, in response to price fluctuations among competitors.

Software supports this effort.

But the constant changes have the potential to confuse consumers more than ever.

Read the entire article at http://www.nytimes.com/2012/12/01/business/online-retailers-rush-to-adjust-prices-in-real-time.html?pagewanted=all

 

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